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World Economic Forum elites blasted for talking about climate dangers posed by coffee: 'Hands off'

'Now they're coming for your coffee,' one user warned his X followers after seeing the clip

A video featuring elites at the World Economic Forum (WEF) Annual Meeting in Davos, Switzerland, discussing how coffee production contributes to climate change infuriated social media users after going viral.

X users besieged the comment section of a video featuring Swiss banker Hubert Keller telling a WEF panel last week how much CO2 coffee production puts into the atmosphere, warning that "they’re coming for your coffee."

In the clip — which was shared to X on Monday and has since racked up over three million views and many comments — Keller noted just how many "tonnes" (metric unit equivalent to 2,204 lbs) of CO2 coffee makers put into the atmosphere globally when producing their product.

He said, "Basically, the coffee that we all drink emits between 15 and 20 tonnes of CO2 per tonne of coffee. So we should all know that this is — every time we drink coffee, we are basically putting CO2 into the atmosphere."

Keller added, "Most of the coffee plantation — most of the coffee’s produced through monoculture, and monoculture is also affected by climate change. The quality of these nature assets is deteriorating quite rapidly."

Elsewhere, the WEF contributor told his fellow panelists about how there is an opportunity to re-organize the coffee industry, which he noted is a "$250 billion market globally" to make it more eco-friendly and to address the fact that "most of coffee growers live below the poverty line."

Tech journalist Tim Hinchliffe, who originally posted the clip to the platform, interpreted Keller’s points to mean that coffee growers are going to be stripped of their livelihoods by massive corporations.

He posted, "They're going after coffee farmers. When he says production is ‘fragmented,’ he's saying it has yet to be captured by corporations & centralized. The coffee farmers in the globalist-termed 'global south' are to be stripped of their livelihoods in the name of climate justice."

Hinchliffe added, "He's putting a guilt-trip on coffee drinkers for supporting poor coffee farmers because they don't know any better in their ‘monoculture’ endeavors. It's all a power grab to seize land and the means of production to carbon tax you and I to oblivion."

Other X users ripped Keller for even addressing coffee’s impact on the climate, expressing that it’s a clear attempt by climate activists to regulate something people love.

And earth science researcher and self-described climate "realist" Dr. Matthew M. Wielicki wrote, "You need to stop drinking coffee... So, Swiss banker Hubert Keller can fly another 4 miles in his private jet."