Experiments in Third Spaces

I think we’re going to see demand for third spaces that are more of a work club approach than the traditional coworking/flexible office space that we see today.

Questions I’m asking:
How strong will the demand for third places that are not just designed for work, but designed for social/play/community events?
How will this business model work? What will drive profitability?
What will the offer mix look like? Food and beverage? Event space? Lounge space that looks more like the lobby at the Hoxton?
What markets will support social/work clubs?
What’s the minimum viable size for a social/work club model?
Who will take the risk and experiment with these models?


Resources mentioned in this podcast:

Soho Works - https://www.sohohouse.com/en-us/membe...
Groundfloor club - https://www.groundfloorclub.com/about/
https://www.groundfloorclub.com/membe...
From Here - https://www.fromhere.today/
Colette Club - https://colette.world/


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