Скачать или смотреть Shift focus from Lighthouse to CWV & RUM - Joshua Clare-Flagg - brightonSEO April 2025

Recorded at brightonSEO April 2025.

This talk challenges the widespread fixation on achieving a 100/100 Lighthouse score and redirects focus toward metrics that actually impact real user experience. We'll explore why a perfect Lighthouse score doesn’t guarantee a fast, smooth experience for users and why Google prioritises Core Web Vitals (CWV) instead. Through real-world examples and practical tips, we’ll show how Real User Monitoring (RUM) and CWV optimisation tools provide a clearer picture of site performance, ultimately benefiting both user satisfaction and SEO.

For more information about brightonSEO and to get tickets, visit www.brightonseo.com

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brightonSEO is the biggest search marketing conference in the world and takes place in the UK and US. We give away thousands of free tickets every year and we’d love to see you there. As well as running one of the world’s most popular search marketing conferences we also organise practical, hands-on and in-depth analytics, PPC, SEO training courses – so you can up-skill in a specific area of search marketing.

Find out out more at brightonseo.com