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Why Most Corporate Innovation Fails (And How to Fix It)

It’s not about bad ideas.
It’s about bad questions.

In this video, I break down a key reason why innovation efforts within large companies often fail—despite having talent, budget, and ambition. Spoiler: “Let’s build an app” is not a strategy.

Before launching a hackathon, pitching a startup investment, or greenlighting a new feature—pause. Ask better questions.

✅ What problem are we really solving?
✅ Who feels this pain most deeply?
✅ Why now?
✅ What would make this fail?

The best innovators don’t chase hype.
They chase clarity.

🎯 If you're an innovation leader, intrapreneur, or founder working with corporate partners—this one’s for you.

👇 Let me know in the comments:
What’s the one question you ask before starting a new innovation project?

#CorporateInnovation #StartupCollaboration #InnovationStrategy #DesignThinking #Leadership #Intrapreneurship #AskBetterQuestions #InnovationFails