Скачать или смотреть ATV - Logo and Screen Identity (2007)

Having begun broadcasting during 1993-94, ATV has used the same 2D logo for almost 10 years. To celebrate their anniversary, we designed a new, simple yet functional 3D emblem inspired by their 2D logo.
The main idea was to fit all programs, series, news and sports into one cube. We wanted this cube to be in a flexible form that could be passed from hand to hand, sat on and entered into. A type of magical box full of surprises, revealing a different content each time you open and look into it.
The broadcast logo was one of the first worldwide which interacted with the content and moved from its position during the commercial breaks.
It received the Golden Award in BDA Arabia.

What We Did:

Visual Concept and Strategy for the Channel
Corporate Branding Package
Production
Creative Direction
Project Management
Emblem
Promotional Formats
Channel Bumpers
News and Sports Package
Weather Forecast Package
Broadcast Graphics Package
Music

Credits:

Clients: Ciner Broadcasting Group - Istanbul

Dreambox:

Executive Producer: Salim Cagri Oztoksoy
Creative Directors: Salim Cagri Oztoksoy, Alvaro Rego