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Julian Cole is Strategy Consultant at Planning Dirty.

ISOLATEDTalks.com is a charity project launched in April 2020 to help raise money for the Samaritans during the coronavirus crisis.

It's a platform set up to help share ideas and insight from some of the smartest folks in the advertising industry while they remain isolated at home during the coronavirus lockdown.

To find out how to submit your own ISOLATED Talk at ISOLATEDTalks.com/SUBMIT

And don't forget to donate here: ISOLATEDTalks.com/DONATE

(Please note, we are in no way affiliated with TED Foundation. However, we do actively encourage everyone who visits here to also visit TED.com. Bookmark it, in fact. The work TED do in promoting the spread of ideas is fundamental and inspiring.

Indeed, as well as helping raise money for charity through this project, we hope our loving pastiche here will also serve to remind people the importance of TED’s work in publishing “ideas worth spreading”.)