Скачать или смотреть Practical Tips on AI, Brand & Growth With Taylor Holiday

Is your brand built to survive the next five years or just the next quarter?

Sean Frank, CEO of Ridge, and co-host Katy Mimari, Founder and CEO of Caden Lane, sit down with Taylor Holiday, CEO of Common Thread Collective, to reflect on the wild ride from 2020 to 2025 and what it means for the road ahead. Together, they unpack what worked, what failed, and what they'd do differently as operators who've built and scaled brands through one of the most volatile decades in e-commerce history.

The conversation covers how AI is quietly reshaping creative production and how unchained AI outperforms humans in head-to-head studies. Taylor breaks down why TikTok Shop is essentially an affiliate Ponzi scheme but still an arbitrage opportunity. Sean reveals his new supplement brand and the logic behind launching new brands every year, while Katy shares how wholesale is really just training wheels for her ultimate goal of owned retail.

Finally, all three dig into the Four Peaks framework — a practical, steal-worthy strategy for engineering conversion spikes and clearing your funnel all year long.

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Chapters
00:00:00 Five Years One Brutal Recap
00:04:33 Leading Indicator or Lagging
00:07:15 The 10M Customers Problem
00:08:55 Myth of the New Customer
00:11:18 Katy’s Surprisingly Hard Year
00:13:14 Meta’s Mess & What It Cost Us
00:17:59 Websites Are the New Catalogs
00:19:16 Shopping With Your Brain
00:22:53 Ignoring Amazon Didn’t Work
00:25:55 Why Katy Is Going Wholesale
00:27:49 Diversification Is the Only Bet
00:30:37 TikTok Shop Is a Ponzi Scheme
00:34:00 A Brand Doing 100% AI Creative
00:35:48 How TikTok Cracked Content
00:40:52 New Channels, Trends & Wins
00:43:29 The Pro-Athlete Brand Problem
00:48:37 Keeping Wallets Flat on Purpose
00:51:55 Gut Cultures’ Brand Playbook
00:58:34 Blobs Win Slow & That’s Okay
01:01:16 When Knives Cost You $350K
01:02:01 Can You Build Brands With AI
01:06:18 Most Jobs Are Fake Anyway
01:10:55 Four Peaks and April Fools