Скачать или смотреть Zealandia Honey®'s Manuka Honey traceability system featured by Ministry of Business in New Zealand

The honey industry has a certain touch and feel to it, which we try and change through telling a brand story. A story of beekeepers and a story about a beautiful product from New Zealand which is mānuka honey.

The biggest challenge for a brand like Zealandia Honey is to communicate to your consumers what they’re buying. And with a product like mānuka honey which has profound science behind it and quite rigorous steps are taken to ensure quality, you have to translate that story in digital media. And the website is one of those assets that we have where we do that.

Having a scientist onboard who has been researching mānuka honey for over ten years, we actually have a unique position where we can explain the science behind mānuka honey. So we do that on our website.

We wanted to communicate to our consumers that we are able to give them premium honey from this region. And we work with the beekeepers from this region for all our export product and that’s how we are telling our story and our brand story.

We’re in the UAE as well and in Dubai, so we need a website that is flexible and can serve those prices and currencies and languages to the end consumer. And that’s where you need geo-locating and IP tracking to actually serve the right content to your consumers.

Even the local painter or a butcher or a bakery nowadays has a website to represent themselves. And I think that is important for startups these days, to express yourself in a way that you find suitable to your consumers online.