Скачать или смотреть Yeo Valley - 'Super Thick'

Yoghurt brand Yeo Valley launched ‘Super Thick’ a new strained yogurt product comparable to Fage Total or Arla Skyr in consistency and product benefits.

Agency Eight&Four were asked to create a campaign to launch this product across print, TV and digital. The main messaging for the campaign is that this is a British alternative to other strained yogurt product and is a more conscientious purchase decision that puts nature first.

Hattie Newman was subsequently brought in to create the video narrative. She was given the task of exploring and developing the original creative idea and how to bring it to life with her paper-craft skills.

She also had to build a production plan that would work with the first lockdown restrictions of 2020. No easy task.

See more here: https://www.jellylondon.com/project/y...