Paris is about to host the very first NRF Retail’s Big Show Europe, and this episode of The Retail Podcast is your front-row pass to what’s coming. Host Alex Rezvan sits down with Jill Dvorak, NRF’s SVP of Content, to unpack the theme “Retail Together” and reveal what to expect across three packed days of innovation, strategy, and networking at Paris Expo Porte de Versailles (16–18 September).
➡️ From Sephora’s opening keynote with CEO Guillaume Motte, exploring belonging and loyalty, to Apple and Adyen’s payments partnership onstage, this preview dives into the ideas shaping European retail’s biggest new stage. With more than 15,000 attendees, ~480 exhibitors, and 100+ sessions, NRF Europe is designed to unite global brands, startups, and retailers around shared challenges — from sustainability as a profit driver to omnichannel transformation and AI-enabled operations.
Expect insights from Best Buy’s supply chain leadership, Authentic Brands Group’s latest acquisitions, and a deep look at Store Tours Paris — a retailer-only experience that takes participants behind closed doors of the city’s most innovative stores. Jill shares how AI, payments flexibility, and localization are emerging as the event’s cross-cutting themes, alongside new showcases like the Startup Hub and Innovation Zone, where 60 startups from 17 countries will demo the future of retail tech.
➡️ NRF Europe isn’t just another conference — it’s where digital and physical retail truly meet, where Apple Wallet, Adyen, and new payment methods reshape conversion, and where Sephora’s “we belong to something beautiful” sets the tone for a more connected, customer-centric era.
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💬 What session or theme do you think will define the first-ever NRF Europe — payments, AI, or the in-store revolution? Share your thoughts in the comments below!
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⏱️ Timestamps
00:00 Intro & payments teaser
00:20 Why this is a special edition
00:43 Dates, venue, scale (Paris Expo Porte de Versailles; 15k+ / ~480 exhibitors)
01:26 Theme: “Retail Together” (why now)
02:29 Opening keynote: Sephora CEO Guillaume Motte (belonging, loyalty, omnichannel)
03:36 Store Tours in Paris—how they work, why they matter (retailer-only)
05:12 Big-name sessions: Best Buy (supply chain), ABG deal context (Guess)
06:57 Payments focus: Apple + Adyen; why flexible tender types convert
09:54 Access & languages (onsite signage EN/FR; app support)
11:06 Visitor playbook: plan sessions, walk the floor, hunt emerging tech
12:33 Wrap & see you in Paris
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