Скачать или смотреть The Customer Insight We Almost Missed | Cuadra x Omniconvert Case Study on Retention & CVO

Cuadra’s Retention Breakthrough with Omniconvert | Customer Value Optimization Case Study

How do you shift from chasing acquisition to building true customer loyalty? In this case study, José Alfredo Camarena Gómez (lifecycle marketing manager for Cuadra) shares how Cuadra partnered with Omniconvert to transform their ecommerce strategy with Customer Value Optimization (CVO).

💡 Key insights from this conversation:

Why focusing only on acquisition was holding growth back

How Cuadra hit a 30% retention rate, beating their 20% goal

The surprising customer demographics revealed through Jobs To Be Done interviews

Why “everything impacts retention” — from product descriptions to customer service

How highlighting “Made in Mexico” and handcrafted origins boosted loyalty and brand connection

This video is packed with real-world lessons for ecommerce leaders and marketers who want to:
✅ Increase customer retention
✅ Act on customer insights across teams
✅ Build sustainable growth through CVO methodology

If you’re asking: How can I improve retention? How do customer insights drive growth? What does CVO look like in practice? — this case study is for you.

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