It costs HOW MUCH to drive a LAMBORGHINI URUS?! Whole-life cost modelling in 10 minutes

This video introduces the method of whole-life costing using the example of a Lamborghini Urus in a really easy to understand way.

After defining what whole-life cost models, also known as total cost of ownership models, are about, it discusses how such models can be built for personal vehicles (or anything else!).

It shows how this starts with the selection of a useful figure of merit and the identification of the relevant life cycle elements. The model is build in US dollars using real cost data and estimates for the United Kingdom.

A detailed description of the model and all data sources at the time of publication can be downloaded as a pdf file here:
https://pdfhost.io/v/RXGTzEjLa_me004_...

More information can be found in the introductory management textbook:
Practical Management for the Digital Age: An Introduction for Engineers, Scientists, and Other Disciplines.
https://amzn.to/3XvvHTy.

Contact me on Twitter @manageexplainer.

And as always, thanks for watching!