Скачать или смотреть What Distinguishes Collective From Individual Athlete Licensing?

Ever wondered about the financial powerhouse behind sports? Dive into the fascinating world of athlete licensing to understand the crucial differences between collective and individual agreements. This video unravels how athletes' names, images, and likenesses are monetized, exploring the unique dynamics at play for both individuals and groups.

Here's what you'll learn about athlete licensing:
► Understand the key legal and commercial differences in how individual athletes and collective groups (like teams or leagues) license their intellectual property.
► Discover who holds the rights in each type of agreement and the scope of usage for brands and licensees.
► Explore the revenue distribution models and financial implications for athletes under collective versus individual deals.
► Learn about the role of player associations and unions in negotiating collective licensing agreements on behalf of their members.
► Identify the strategic advantages and potential challenges associated with both individual endorsement deals and broader collective group licensing.


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