What is ToFu, MoFu, BoFu? (Top, Middle and Bottom of Funnel Content Explained by a Content Marketer)

In this video, you’ll learn what ToFu, MoFu, BoFu in marketing is, and how each part of the funnel contributes to your marketing strategy.

If you're wondering what terms like "top of funnel" means and how the middle and bottom of the funnel play into marketing campaigns, this video is for you. In under 5 minutes we’ll take you down the ToFu, MoFu, BoFu funnel and explain what kind of content is made for each stage.

ToFu means top of funnel, MoFu is middle of funnel, and BoFu stands for bottom of funnel. For short, here’s the run down:
👉 TOFU (Top of Funnel): This stage is all about generating awareness and attracting potential customers. Content here focuses on educational and informational topics to draw in a broad audience.
👉 MOFU (Middle of Funnel): The middle stage involves engaging prospects and encouraging them to consider your products or services. Content typically includes case studies, testimonials, and detailed product information.
👉 BOFU (Bottom of Funnel): At this final stage, the focus is on conversion and closing the deal. Content often consists of special offers, comparisons, and calls to action to encourage purchasing decisions.

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TIMESTAMPS:

00:00 - 00:39 - What is ToFu, MoFu, BoFu content?
00:40 - 1:31 - ToFu (Top of Funnel) - the awareness stage of the marketing funnel and what type of content is used
1:32 - 2:34 - MoFu (Middle of Funnel) - the consideration stage of the marketing funnel, the type of content to nurture your audience with
2:35 - 4:38 - BoFu (Bottom of Funnel) - the conversation stage of the marketing funnel and what content is used

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