Скачать или смотреть The Truth About iBuyers (And Why Agents Still Win)

iBuyers and platforms like Zillow have changed the way sellers think about real estate—but not always for the better. A lot of clients assume they'll make more money by cutting out the agent. What they don’t realize is that the iBuyer model is essentially wholesale: convenience comes at a steep cost. That’s where agents have a real opportunity to shift the narrative.

One of the most effective ways I’ve found to build trust and deliver value is through pre-listing inspections. It’s a small step that shows clients you’re putting their best interests first—and it gives you leverage to justify pricing, prevent surprises, and ultimately get them more money at closing.

The key here isn’t just about being professional—it’s about being proactive. When you understand how iBuyers operate and can clearly communicate how your process outperforms theirs, you’re no longer just competing—you’re winning.

This is the kind of strategy that can restore trust in our profession and help agents take back control of the conversation.