Скачать или смотреть 2025 Maverick Insights Conference, MS in Marketing Research at the University of Texas in Arlington

The 2025 Maverick Insights Conference, hosted by the MS in Marketing Research Program in the College of Business at the University of Texas at Arlington on march 25, 2025 was an engaging and transformative experience.

Sponsored through a dynamic collaboration between the MSMR Alumni Association and the Marketing Department, this event gathered professionals, academics, and students passionate about the developing landscape of marketing research.

The 2025 conference's central theme, “Building Bridges,” encapsulated the multifaceted role of marketing research in connecting diverse spheres of influence and expertise. The theme invited a rich exploration of how marketing research builds bridges:
Between Academia and Industry: Bridging the gap between cutting-edge research and practical applications with insights from leading scholars and industry professionals.
Across Organizational Functions: Highlighting the power of marketing research to unify departments, foster collaboration, and drive strategic business decisions.
Linking Tools and Strategy: Exploring the intersection of technological innovation, data analytics, and foundational marketing research concepts.