Retail media unlocked: what do advertisers need & how do retailers build it - mediarithmics x Zitcha

Описание к видео Retail media unlocked: what do advertisers need & how do retailers build it - mediarithmics x Zitcha

Join mediarithmics, Zitcha, and Artefact as we explore the blueprints of what a leading RMN should be to meet brand requirements.

In this 45-minute webinar, we focus our conversation on four core questions:
What are the mission-critical needs of retail media from advertisers?
How are smart retailers approaching their Retail Media Networks across the UK and Europe?
What are the challenges associated with delivering the strategy and chosen initiatives?
How can these challenges be overcome to create a leading RMN?
Bonus: 3 stories of Retail Media Networks getting it right.

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