Creative Minds Behind Your Favourite Ads | India’s First Ever Agency CCOs’ & Writers’ Roundtable

Agency CCOs’ and Writers’ Roundtable by Good Ads Matter is here! | Presented by Purpose Studios

The first season of our Roundtable invites the Top 1% of the Indian advertising landscape to share anecdotes, experiences, secrets and simply the most fun time together, in a brutally honest conversation with each other.

00:00:00 - 00:07:28 - Meet the Top 1% Agency CCOs
00:07:28 - 00:29:21 - How the Best Overcome Creative Block
00:17:44 - 00:19:40 - What Inspires Creativity
00:22:35 - 00:28:11 - How Great Ideas Thrive
00:29:21 - 00:38:44 - Will AI Replace Human Creativity?
00:38:44 - 00:44:05 - AI as an Enabler of Greater Creativity
00:44:05 - 00:48:44 - The Burden of Mediocrity
00:48:44 - 00:52:22 - How Good Relationships Save the Day
00:52:22 - 00:55:49 - Shaping Culture & Inferiority Complex
00:55:49 - 01:01:55 - Enter Media Fragmentation
01:01:55 - 01:08:02 - Brand Guidelines vs. Creativity
01:08:02 - 01:15:45 - How Branding Goes Beyond Good Ads
01:15:45 - 01:23:04 - OOH Advertising Through the Decades
01:23:04 - 01:26:52 - The Youth in Advertising
01:26:52 - 01:32:26 - What the Top 1% Would Change
01:32:26 - 01:46:04 - Pricing Creativity
01:46:04 - 01:50:16 - Celebrating Creativity
01:50:16 - 01:52:42 - Understanding Celebrity Advertising
01:52:42 - 01:55:58 - How The Unfiltered History Tour Came to Be
01:55:58 - 02:00:43 - From AIB to Moonshot: Devaiah’s Advice
02:00:43 - 02:02:25 - Writing and Directing Simultaneously
02:02:25 - 02:10:00 - Ending it On a Good Note!

Meet some of the finest Producers in the industry today as they dive head first into the world of advertising to dissect the changes in the industry through the decades, explore its bounds and rewrite the ways in which creativity manifests and thrives.

Agency CCOs and Writers: Adarsh Atal (Tilt Brand Solutions), Devaiah Bopanna (Moonshot), PG Aditiya (Talented Agency), Preeti Vyas (Vyas Giannetti Creative), Rajesh Ramaswamy (The Script Room), Sukesh Nayak (Ogilvy India) & Umma Saini (Schbang)
Moderator: Sonal Dabral

Well then, it seems like it’s a wrap for the Roundtable for now! Thank you for being with us all the way! Here’s the link to the Roundtable playlist until now so you can find all of it carefully curated in one place ;)

   • Good Ads Matter Roundtable Season 1  

Ads mentioned in the video:
01:03:29:21 -    • Director’s Cut ft. David Warner & SS ...  
01:03:33:00 -    • Bold Care x Ranveer Singh ft. Johnny ...  
01:04:23:10 -    • Google | CHROME PICTURES Director: Am...  
01:29:45:10 -    • Supporting Local Retailers This Diwal...  
01:50:49:00 -    • Chhoti Soch? | Urban Company  
01:51:54:00 -    • Видео  
01:55:21:10 -    • Green Ply - Sardar Kid Ad  
01:57:43:20 -    • Amul Manthan- latest song  
02:01:20:10 -    • DREAM11 PRESS CONFERENCE 90SEC  
02:08:26:10 -    • Pepsi Commercial with Sachin Tendulka...  
02:13:25:15 -    • REVEALED: Why Is This A Swiggy Ad? | ...  
02:50:19:18 -    • DREAM11 PRESS CONFERENCE 90SEC  
02:52:58:10 -    • The Unfiltered History Tour - VICE Wo...  
__________

Show Concept: Good Ads Matter
Production Company/Presented by: Purpose Studios
Space Partner: Snowball Studios

Special thanks to Raman Chauhan & Gorky M.

GAM Roundtable Creative Development & Execution: Abhishek Mani & Arya Kastwar
Director of Photography: Sarath Sivan
Cinematographers: Yash Panchal, Krishnaa Joshi, Vinayak Khithani, Utkarsh Masand, Debabrata Hazarika & Arnold Robert
Photographer: Omkar Kocharekar

Creative Director (Pre-production): Nitish Budhkar
Production Design Company: A-SQUARE
Production Designer: Ankur Sanjay Aserkar
GAM Team: Arya Kastwar, Abhishek Mani, Khushi Mundhwa, Padmaja Rathore, Rutwik Deshpande & Rahul Rajeev

Post Production: Purpose Studios
Offline Editors: Sarath Sivan & Arnold Robert
Online Editor: Debabrata Hazarika
Colorist: Debabrata Hazarika
DIT: Arnold Robert

Line Production: Krishav Media & Entertainment
Line Producer: Akash Shrivastava
Camera, Lenses & Sound Partner: Siddhartha Production
Gaffer: Wasim Ansari
Lights Equipment: Golden Lights

Special thanks to our Former Good Ads Matter Team: Shweta Singh, Hetvi Kamdar, Akankksha Rustagi & Diksha Rajput

Cooperator: Himanshu Singh Gurjar