Скачать или смотреть Why Every Service Firm Needs Marketing Automation

Competitive Advantage Awaits You

By Randy Shattuck

I have come to believe that every service firm needs marketing automation. Why do I say this? Most professional services organizations are using content marketing today to position as an expert and create engagement with prospective clients. But if you ask marketing leaders to measure the effectiveness of their content efforts, the room goes suddenly quiet.

In fact, I believe the feelings of uncertainty about content marketing run so deep that most marketing executives hope they are not asked to justify the expenditures. Are you in this category? If so, I have some good news and some recommendations for you.

Read the full post here:

https://www.theshattuckgroup.com/blog...