ASMP Presents - Photography in the Age of AI: What Happens Next?

Generative AI makes it possible to create images simply by typing text. How will this impact the world of the commercial photographer? What creative and business opportunities does it open up? What processes or jobs might it foreclose? How are agencies and clients using it? What should a photographer be learning now?

Confirmed panelists include: Weston Fuller discussing where he sees generative AI fitting amidst shooting, retouching, compositing, and photo manipulation; Katelin Kinney discussing her first AI-based commercial gig; Teri Campbell sharing how AI image generation has him more excited than when he got his first camera; ASMP Chief Legal Counsel Thomas Maddrey, speaking to proposed legislation now being worked on related to AI laws and a few AI related / copyright related lawsuits and matters; and Ben Ko reviewing examples of how agencies, clients, and filmmakers are already incorporating generative AI into their workflows.

Chapters:

00:00:00 Intro
00:00:10 AI Quotes
00:01:41 Panelists Photo and Images
00:08:11 Overview of AI Image Generators
00:12:10 First Impressions
00:16:41 Platforms
00:22:17 CGI vs AI, Keeping Up With Tools
00:27:04 Artist Prompts
00:28:57 Your Own Style vs Midjourney’s
00:36:09 Final Output or Rapid Prototype
00:41:00 Being Hired for AI (Katelin)
00:44:01 AI and the Law
00:45:52 Getty Lawsuit against Stable Diffusion
00:48:47 Are your images in the training set?
00:49:55 Copyright and AI
00:52:23 Work is Available for Licensing
00:55:51 Reading the Terms of Use
00:57:50 What are legal issues of using AI to submit writing or images to magazines?
01:07:14 Being Hired for AI (Teri)
01:09:43 Adobe Stock Terms?
01:12:33 What if AI generates image that resembles celebrity?
01:16:31 Terms and Liability
01:19:11 Can AI produce same face over and over?
01:24:24 Can photographers license photos for training sets?
01:25:54 AI and Full Body Models in Interior Design
01:28:59 AI and Creative Freedom
01:31:29 Panelists Final Thoughts
01:33:22 What’s Coming
01:38:37 Sign Off

Our goals for this panel discussion:

– Inspire photographers about the creative possibilities and professional opportunities that generative AI will open
– Discuss how AI-generated work is already being used by photographers, filmmakers, agencies, and clients
– Give tips on where to start, what tools to use, where to learn, and who to follow