3 tricks for selling longtail products after Christmas

Christmas has come and gone. Many webshop report warehouses filled with products they were not able to sell during the holidays, which will now be hard to sell without heavy discounts. Or what? In this video you will learn about 3 tricks for increasing your profits by selling creatively instead of going straight to huge discounts.

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In this video:
0:00 - Intro
0:27 - The 3 tricks
0:43 - Problems with seasonal sales
1:38 - Trick 1: Create awareness
2:16 - Setup categories for your longtail products
2:38 - Boost the category in Merchandising
3:24 - Use free giveaways
4:19 - Add personalised recommendations for free gifts
5:12 - Sell to the right customers
5:39 - Use Audience to find customers interested in each product type
5:58 - Send targeted emails to each Audience
6:28 - Sync Audiences to Google & Facebook for retargeting
6:40 - Summary