Скачать или смотреть Beyond the Buy Box – From Whack a Mole to Winning with Danny Silverman

Welcome to Beyond the Buy Box!

In this episode, host Jen Elmashni sits down with industry expert Danny Silverman to dive deep into one of the toughest challenges in commerce - unauthorized sellers, price erosion, and marketplace chaos - and how brands can move from constant reaction to long-term control.

With 20+ years of experience, and now as an independent advisor, Danny shares tried-and-true strategies for tackling marketplace disruption head-on.

💡 What You’ll Learn in This Episode:

1. How to measure and understand the true size of your seller problem
2. Why authorized seller and MAP policies are critical for brand control
3. Proactive vs. reactive tactics: how to stop playing “whack-a-mole”
4. How pricing strategy, channel control, and communication shape consumer trust

Whether you’re a brand manufacturer, agency partner, or retailer, this episode will help you navigate the complex world of online marketplaces with confidence and clarity.

🔗 Watch now to learn how to turn chaos into control - and start winning Beyond the Buy Box.

👇 Chapters:
00:00 Intro
00:19 Jen introduces Danny Silverman
02:17 Understanding marketplace disruption
05:04 Where brands should start
07:33 The role of policies and enforcement
11:50 Mindset shifts from reactive to proactive
15:13 The power of data and visibility
19:24 Protecting brand reputation and consumer trust
21:33 Danny’s top advice for long-term success

🎙 About Beyond the Buy Box:
Beyond the Buy Box is a community all about real talk, actionable strategies, and authentic stories for anyone looking to protect the brand and customer experience they've worked so hard to build. Whether you're scaling a growing brand or navigating the complexities of digital commerce, our goal is simple: to help you safeguard your efforts and continue delivering exceptional value to your end consumer.

#eCommerce #BrandIntegrity #AmazonStrategy #MarketplaceManagement #DigitalCommerce #AuthorizedSeller #BeyondTheBuyBox