Скачать или смотреть Michael Kilpatrick: Marketing Strategies for the Farm

You shouldn’t have to struggle with selling your product or communicating with your customers. Farmer and marketer Michael Kilpatrick shares simple principles, tips, and techniques to connect with your customers and sell more product. Michael talks about the power of developing your farm story and branding your farm, figuring out who your customer is, and connecting with them through simple social media strategies.

Kilpatrick is a farmer, presenter, and blogger who helps farmers apply business principles and best practices to farming and agriculture. I have managed a large certified organic farm, presented at farm and agricultural conferences, and consulted with farmers around the country. http://michael-kilpatrick.com

This is part of the Inspiring Ideas from Experts in the Field webinar series, presented by the Northeast Organic Farming Association, Massachusetts Chapter (NOFA/Mass) - http://www.nofamass.org.

Thanks to webinar sponsors Lancaster Agriculture and Frontier Coop. Special Thanks to New Entry Sustainable Farming Project and Tufts Friedman School of Nutrition Science and Policy for providing access to the WebEx software used to host these online workshops.