Скачать или смотреть From zero inventory to 80 employees: Furniture.com's digital-first approach

Today, we’re exploring how one legacy domain is getting a second life as a modern furniture marketplace.

Daniel sits down with host Kailin Noivo to share the playbook behind solving furniture-specific challenges like multi-retailer checkout, customer trust in high-consideration purchases, and the complexities of standardizing data across dozens of partners.

Tune in to hear how Furniture.com turned a legacy domain into a modern marketplace with 2M+ SKUs and 80 employees. Daniel shares the blueprint on how they solved multi-retailer checkout flows with unified tech and trust-first design.

🧠 Key takeaways
How Furniture.com evolved from a CPC model to a full-service marketplace with 70+ partners
Why standardized product data is the foundation of marketplace trust
How AI-powered discovery tools build customer confidence in high-value purchases
Why the 13-month furniture buying cycle requires an LTV approach to acquisition
The framework for creating a “center of gravity” marketplace in fragmented industries
The tech strategy behind unifying multiple retail feeds into one seamless experience

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⏱ Chapters
00:23 – Intro: Meet Daniel Bennett, CMO at Furniture.com
00:56 – Launch Story: Breathing New Life Into a Legacy Domain
02:13 – Online-Only, With a Bridge to Brick & Mortar
03:06 – Career Journey: From London Advertising to U.S. Ecommerce Leadership
04:35 – Pivoting the Model: From CPC to Full Ecommerce Checkout
06:32 – No Inventory, All Technology: Serving 70+ Retail Partners
07:35 – Balancing Price, Promotions, and Personalized Search
09:22 – Embracing the Showroom Reality: Why In-Store Touchpoints Still Matter
12:31 – AI for Trust: Standardizing 2M+ SKUs Into Semantic Search
19:31 – LTV Over CAC: Playing the Long Game in Furniture Ecommerce
22:06 – Final Thoughts: Building Furniture.com Into an Industry Utility