How Color Theory Affects Screen Printing | Color Shift EXPLAINED

Color Shift is based on color theory. If you have ever printed a color, checked the print, and noticed it turned out different than you expected? That is called color shift. It will happen with every ink you print. Depending on a few key factors, you can end up with one color looking completely different than you anticipated.

Let's look at the different variables at play and show you how to make adjustments to deal with color shift both before press and on press.

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00:00 Introduction
00:35 Fundamentals of Opacity
01:36 Illustrating Color Shift
02:46 Side by Side Comparison
03:48 What Makes an Ink Opaque?
04:27 Adjusting for Color Shift
06:50 More info on Ink Opacity
07:05 Conclusion


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