When and why to invest in lifecycle

1. Why invest in lifecycle
Move your conversion, retention, and expansion metrics. This is lifecycle’s role in growing a company.

2. When the ROI is likely to be there
"If we invest X in lifecycle, will the conversion gains across the customer journey be worth that and more?"

3. When the volume is there
"If we convert X% more people with an updated welcome series/upsell series/whatever series, then will that have a significant impact on the business? Or do we focus on acquisition to get more volume?"

4. When the product/market fit is there
"We're confident we have product/market fit, so let's invest in lifecycle to receive people well as we scale."

Lifecycle is a growth/conversion/upsell lever that every company needs to invest in sooner or later. The question is "When?" -- use ROI, volume, and product/market fit as factors to evaluate the decision.

Learn more:

https://www.jrnyppl.com/
https://ottomate.co/
  / drew-price-9081849  
  / itsbriansun