NORDIC STYLE ! – the Scandinavian look explained (6 fashion basics)

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so scandinavian style, where do you start, what are the pitfalls, and most importantly how do you create this look at home ? don’t worry, your swedish girl jenny’s got your back. 6 tips on how to scandi up your wardrobe.

today i’m looking at nordic fashion, but just a few months ago I did a video on Nordic style homes and interiors, if you’re curious about that too:    • 7 secrets to create the NORDIC STYLE ...  

i talk about:
- the oversized silhouette
- scandis are generally a very trend sensitive people
- Stockholmers and Copenhageners
- timeless aspects that survive year after year
- the streets of Oslo and Gothenburg
- huge shoulders, long menswear coats, boyfriend shirts, slouchy supersized jeans / trousers
- disregarding fashion rules
- daring and cheeky
- most Scandis are natural born minimalists
- simple silhouettes
- the neutral colours, from wedding white to funeral black.
- sand, navy, khaki, all the browns and beiges and denim blues
- never go out of style
- no patterns and bright colours
- tone on tone
- Scandis’ two favourite concepts: modern and daring + simple and clean.
- quality
- the home of both IKEA and H&M
- the quintessential Scandi style = a love for quality
- timeless items = afford to spend a bit more on quality
- naked eyes, red lips
- hairstyles change a lot with trends = braids / backslick / midparted low sleek ponytail
- the Scandi makeup look
- the simple, the naked clean fresh faced look
- bright red lipstick
- a little bit weird and editorial but still very simple
- androgynous outfits
- Scandis a very feminist people
- reflected in our fashion
- girls can be boyish, boys can be girly
- what the shape and silhouette signals about the culture
- anti-cute = modern and edgy
- balance the sweetness with heavy boots or severe makeup or a menswear jacket

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fair use of copyrighted material:

IKEA | Billy bokhylla https://www.expressen.se/skonahem/blo...
Filippa K https://www.filippa-k.com/en/ss22-loo...

disclaimer: i do not own some of the material in this video. please note that some images, videos, and copyrights belong to their original owners. no copyright infringement intended.

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#nordicstyle #scandinavian #fashion