Скачать или смотреть Ask Yoast: Order of categories and subcategories in URLs

If you're changing your site's taxonomy, you may also want to alter the order of categories and subcategories in your URLs. Does this affect SEO, and how do you decide what should be included in your URLs? Let's ask Joost!

Matt Markley emailed us this question:

'We are revising our site’s taxonomy. Does the order of categories and subcategories in the URL have an impact on SEO? The category keyword is more important to rank than the subcategory keyword.'

Watch the video or read the transcript below for the answer!

The SEO impact of the order of categories and subcategories in URLs:

“Well, yes it matters. Mostly because, if you’re going to change the order, the links matter. And if the links on your site change, so you need to redirect them, you might lose some rankings because of that.

Other than that, no they don’t really matter. The question is: do you truly need the category and the subcategory in your permalinks? Or could you actually go with shorter permalinks and would that be better? That’s something that you have to ask yourself, not a question I can answer for you. Good luck.”