Irene Ng: Creating New Markets in the Digital Economy

Описание к видео Irene Ng: Creating New Markets in the Digital Economy

Sharing her unique perspective of both business and academia, former entrepreneur Irene Ng discusses the topics covered in her new book 'Creating New Markets in the Digital Economy: Value and Worth' (Cambridge University Press, 2014). These include the 'co-creation of value' concept and radically new ways to create value from products and services.

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