Change the reward. Change the game. | Will Cromack | TEDxKelowna

Youth sport could be so much more for the millions and millions of people that participate weekly: a solution to worldwide health issues, a place to learn great human values and to gain important lifelong skills, a place to find long term friendships and so much more.

Sports can save the world. Truly.

Yet children are quitting en masse and these opportunities are being lost for our next generations. Sport culture needs to be retooled and reinvented. Will Cromack developed the Play Better program to do just that. Play Better. Watch as he explains how a simple adjustment of changing the reward system can lead to a fix for our toxic youth sport culture so that all kids can go play better.

An active entrepreneur, sports enthusiast and veteran of creating social good programs, this Dad of three is into supporting people to make a difference on the planet.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx