A Genesis guided tour of Hallyu! The Korean Wave at the V&A | United Kingdom | Genesis Europe

We’re proud to sponsor 'Hallyu! The Korean Wave' exhibition that just opened at the Victoria and Albert Museum in London. Did you know that Gangnam, which inspired the hit song by PSY, is a district of Seoul? And that 26 Korean words were added to the Oxford English dictionary last year? Watch Kate Bryan discuss the exhibition highlights with lead curator Rosalie Kim and find out why this fascinating pop culture movement is taking over the West.

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