Скачать или смотреть Rise as the Expert & Build a Legacy Brand - EP 11

🎙️ Branded Impact Podcast #11 | Guest: Debbie Allen

🌟 Episode Overview
In this empowering episode, Jo Espejo sits down with Debbie Allen, the world's #1 authority on expert positioning and founder of Big Money Stages. Debbie shares her extraordinary entrepreneurial journey, from building multiple million-dollar businesses to becoming one of the highest-paid female speakers globally.
Jo and Debbie dive deep into how entrepreneurs can effectively position their brands, the secrets of speaking to sell from the stage, and why owning your expertise is crucial for lasting success. Debbie highlights real-world stories about mentorship, following intuition, and pivoting strategically to scale businesses authentically.
Whether you're an aspiring entrepreneur, a seasoned business owner, or someone ready to amplify your brand through powerful positioning, this conversation will inspire you to step boldly into your expertise

🔑 What You’ll Learn
How Debbie built million-dollar businesses and navigated major pivots
Secrets to confidently positioning yourself as an expert
Why authenticity and clarity matter more than perfection
Practical advice for monetizing your expertise through speaking
Recognizing and trusting your intuition when choosing clients
How to identify your unique brilliance and leverage it
The power of mentorship and the importance of investing in guidance

🧲 This Episode is For:
✔️ Entrepreneurs ready to claim their expert status
✔️ Speakers who want to master selling from the stage
✔️ Women leaders striving to scale their businesses authentically
✔️ Coaches and consultants building impactful personal brands
✔️ Anyone seeking clarity, alignment, and purposeful growth

📇 Connect with Debbie Allen
💼 Website: DebbieAllen.com
🎁 Free Gift (Book & Resources): ExpertPositioningSuccess.com

💌 Join the Movement
✨ Love this episode? Subscribe for more insights on branding, expertise, and leadership.
📩 DM @brandingbyjo on Instagram and share your favorite takeaway.
🎯 Ready to build your bold, impactful brand? Book a call with Jo today.

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⏱ Chapters (Timestamps)
[00:00:00] - Welcome & Introduction
[00:01:04] - Debbie’s entrepreneurial beginnings
[00:09:42] - Brand beyond visuals
[00:12:54] - Action over perfection
[00:19:25] - Owning authority & monetization
[00:21:35] - Creating a $100k partner offer
[00:25:57] - Client example: story to stage
[00:29:45] - Mentorship and finding experts
[00:33:23] - Lessons from a misaligned client
[00:36:26] - Turning down and referring live
[00:40:07] - Stay in your lane; ideal clients
[00:42:01] - The ideal "I don't know" client
[00:43:25] - Event branding and storytelling
[00:46:05] - 2025–2026 vision and legacy
[00:48:31] - Where to find Debbie & offers
[00:49:30] - Recap and two-year pathway
[00:50:12] - Outro

✨ If this episode inspired you, don’t forget to like, comment, and subscribe for more candid conversations on branding, growth, and impact.

Drop your biggest takeaway in the comments and tag someone who needs to hear this!