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May Cultural Identity Create an Effective #Heritage #Brand?
   • May Cultural Identity Create an Effective ...  

Presentation of PhD Thesis
#CulturalIdentity and #Branding: an Integrated Approach to Enhance the #Heritage Value”

by Mohamed Amer, PhD
Doctorate Program - #Architecture: Innovation and Heritage,
Theme “#Urban #Heritage and #MassTourism”,
Department of Architecture,
Universita degli Studi #RomaTre

The presentation focuses on the dimensions of a people-centred heritage branding Approach. If you are interested in reading the full thesis, you can review this #ResearchGate page: www.researchgate.net/publication/364622775

Amer, M., Ginzarly, M., & Renzi, M.F. (2023). Civita di Bagnoregio, Italy: Towards a People-centred Heritage Branding Approach. Journal of Heritage Tourism, 18(4), 483-503. [DOI: 10.1080/1743873X.2023.2188450]

Gustafsson, C., & Amer, M. (2023). Forsvik, Sweden: Towards a People-Public-Private Partnership as a Circular Governance and Sustainable Cultural Tourism Strategy. Sustainability 15(5), 4687 (Special Issue: Sustainable Tourism, Cultural Heritage and Corporate Social Responsibility in Urban Environment) [DOI: 10.3390/su15054687]

Amer, M. (2020). Cultural Identity: Concept and Heritage Review. In A.C. Antunes, G. Angjliu, & M. Bellanova (eds.), Advances in Cultural Heritage Studies. Contributions of the European Students’ Association for Cultural Heritage 2020. Oeiras: Mazu Press, 89-105. [ISBN 978-989-54519-8-2]

Amer, M. (2020). Interactive-relationship between Cultural Identity and Heritage Branding. In A.C. Antunes, G. Angjliu, & M. Bellanova (eds.), Advances in Cultural Heritage Studies. Contributions of the European Students’ Association for Cultural Heritage 2020. Oeiras: Mazu Press, 161-177. [ISBN 978-989-54519-8-2]

If you have any inquiries or suggestions, please don't hesitate to contact me!

#UNESCO #UNESCO_WHC #WorldHeritage #Unite4Heritage #ICOMOS #ICCROM #IoVadoARomaTre #CooperazioneItaliana #HeritageForAll #CulturalTourism