Скачать или смотреть Event Marketing: Authenticity vs. Vulnerability with Cat Matson

Join us in this episode of The Event Show as we sit down with Cat Matson, a seasoned speaking and communication coach for business owners, public servants, and fellow 'corporate hippies.' Cat shares invaluable insights on finding one's voice, crafting potent messages, and balancing authenticity with vulnerability in event marketing. Through lively discussions, we delve into the dos and don'ts of sharing behind-the-scenes content, the importance of maintaining a persona in business, and what truly compels audiences to attend events. Listen in as we explore Cat's entertaining experience working at Bobby McGee's and her thoughts on why people buy tickets to events. Whether you're an event planner, business owner, or simply curious about effective communication, this episode is packed with practical advice and real-world examples you won't want to miss.

00:00 Introduction to Cat Matson
01:07 Authenticity vs Vulnerability
02:56 The Story of Bobby McGee's
06:21 Balancing Authenticity and Professionalism
19:35 Marketing and Authenticity
23:01 What Do People Buy in Events?
27:11 Understanding Audience Experience
28:17 Behind the Scenes of Event Planning
30:37 The Importance of Authenticity in Events
31:17 Challenges and Critiques of Major Events
39:09 Effective Marketing Strategies for Events
44:19 Fusion Lunches: Sparking Ideas and Connections
47:18 Final Thoughts on Authenticity and Vulnerability

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