Podcasting & Sponsorships: What You Need to Know with Eric Melchor [s1ep17]

In this episode, I sat down with Eric Melchor, founder of B2B PodPros, to dive deep into the world of podcast sponsorships, audience growth, and monetization. Eric shares the essentials of finding sponsors for niche podcasts, what it takes to attract advertisers, and why building relationships is key. He also reveals his step-by-step approach to helping podcasters secure deals, from the minimum requirements to working with advertisers that align perfectly with your audience. Whether you're a seasoned podcaster or just starting out, Eric’s insights into podcast marketing and sponsorships are a goldmine.
Don’t miss it!

Chapters:
04:32 The Role of Podcast Sponsorship Agencies
08:20 The Time and Patience Required to Grow a Podcast Audience
11:29 The Growing Popularity of Podcasts and Discovery through YouTube
14:54 Content and Host Likability: Key Factors in Podcast Success
19:34 The Importance of Marketing in Podcast Growth
20:59 Building a Personal Brand for Sponsorship Opportunities
21:51 The Challenges of Securing Sponsors without a Significant Audience