Скачать или смотреть What are Playable Ads and How To Create Them

Click here to learn how ironSource can help you get the best users with playable ads: https://www.ironsrc.com/news/the-what...

Playable ads are exactly what they sound like — ads that you can play. They’re one of several app advertising units available to mobile advertisers today.

So what are playable ads and why are they so beneficial? This 60 second intro video gives you all the basics.

Simply put, playable ads are ads that offer users interactive snippets of gameplay, otherwise known as “micro-games.” There is a call to action at the end (e.g., install the app), they are completely opt-in, and are typically under one minute in length — meaning “time to magic,” as we call it at ironSource, can be as short as 15 seconds.

But most importantly, users love playable ads. They do a great job of providing an enjoyable ad experience that not only shows the user what the advertised app is really like, but also pulls them in for more and gets them fully engaged.

So how do playable ads work?
In addition to being true to the spirit of the app, playable ads also offer users multiple opportunities and touch points for engagement — unlike any other kind of app ad unit. They’re made up of three components: tutorial, gameplay, and end card.

How can you create and make your own playable ads?
Here is the what, how, and why of playable ads- a great resource to get you started: http://www.is.com/blog/resources/the-...