🔴 How to use the Facebook Conversion API with Google Tag Manager Server-Side

The Facebook Conversion API is a new way to send data to Facebook Ads. In this Live Stream we’re going to discover how to send data from your Website to Google Tag Manager Server Side and then forward it to the Facebook CAPI, as well as deduplicate our hits with inclusion of the Event ID

🔗 Links mentioned in the video 🔗

Google Tag Manager: https://tagmanager.google.com/?hl=en#...
Google Tag Manager Server-Side: https://developers.google.com/tag-man...
Meta Facebook Pixel:   / facebook-pixel  
Facebook Business Manager: https://business.facebook.com/
Simo Ahavas Post: https://www.simoahava.com/analytics/f...

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OUTLINE

00:00 - Introduction
00:51 - Overview
01:44 - What is the Conversion API?
03:56 - How to send data from GTM to FB API?
05:16 - Setting it up
15:21 - Test server Events
18:30 - Installing Event IDs
22:47 - Summary