Скачать или смотреть UXPA UK February 2021 - Object Orientated UX (OOUX)

Object Orientated UX - A weapon for detangling complexity into structure

Event Schedule
00:00 — Introduction from UXPA (UK)
05:03 — Speaker introduction by Rik Williams, event curator
08:24 — Talk #1, Sophia Prater, Getting Curious about Complexity with OOUX
57:30 — Talk #2, Imogen Levy, A journey to OOUX
1:28:35 — Talk #3, Gabriela Ospina, From theory to practical implementation
1:44:24 — Q&A

Talk 1 - Getting Curious about Complexity with Object Oriented UX - Sophia Prater - Chief OOUX Evangelist, RewiredUX.

The best time to get super-curious about all the unknown unknowns is early on in a project. But all too often, we end up brushing complex business rules and information architecture aside in the name of “low fidelity.”

Unfortunately, as we avoid asking hard questions to our users, stakeholders, and developers — while blissfully sketching screens in the dark — we end up with piles of rework.

In this talk, Sophia will go over four main sources of complexity and how Object-Oriented UX can help wrangle them.

You’ll learn about the tough questions you should be asking early on—to make the rest of the project easier and more successful.

Talk 2 - A journey to OOUX and how it is transforming digital for an NHS trust - Imogen Levy - Head of Digital, Moorfields Eye Hospital.

NHS Moorfields has a complex and varied digital landscape. By following the OOUX process, Moorfields has not only been able to embrace a new user-focused way of doing things it has also been able to truly focus on what is important to users (and the business). It is now investing in a large digital transformation project, led by Imogen.

This case study explains the journey, from business case approval to to full-scale transformation and how OOUX has been a key catalyst for getting buy-in into this.

Talk 3 - From theory to practical implementation - Tips and shortcuts to the process - Gabriela Ospina - Senior Product Designer, CLARK.

Technology and the ‘agile’ mindset has accelerated the pace of change and the motivation to continually transform business by way of innovation. While this is important and necessary to longevity, new methods, tools, and change can cause employees to feel unease and uncertainty if not managed properly.

Change doesn't come easy for most, and this is because we naturally resist change for a variety of reasons, especially when it's imposed on us. But change doesn't need to be hard, it's all in how it's positioned.

Gabriela identifies strategic ways to implement OOUX in organizations in a way that’s transforming rather than exhausting.