So What Do You ACTUALLY Do As A Senior CRM Manager (Email Marketing)?

Episode #27 - Senior CRM Manager (Email Marketing)

James is a senior CRM (customer relationship management) Manger for Health E-Commerce. Health E Commerce is an e-commerce website (online shop) that sells health saving account approved items. Generally, when people think of spending their health saving money they limit it to the copays or post insurance approved bills at the doctors office, but James explains how it can be spent on much more. As a CRM manager James specializes in email marketing. He responsible for understanding his employer’s interactions with current and potential customers and providing personalized emails to customers.

TIMESTAMPS
0:00 - Intro
1:41 - What is Health E-Commerce?
3:23 - What Do You Actually Do?
5:34 - Do You target Individual Customers or send Mass Emails?
6:44 - Where does your guidance come from?
7:26 - Important Skills
9:55 - Closing Notes

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