15. Mastering Marketing and Pricing for Live Events with Keeping Up with the Calligraphers

We're back from summer break and kicking off the fall season with a special collaboration episode featuring Cat and Alex from Keeping Up with the Calligraphers podcast! We're honored to have them on the show to chat about the diverse, in-demand live event calligraphy industry.

Join us for this exciting conversation where Cat Brown of Cat Lauren Calligraphy and Alex Hirsch of Signs of Our Lives share their experiences of growing their calligraphy businesses, niching down within the live event space, and the importance of staying authentic in business. We chat about essential marketing and pricing strategies for live events, the value of community connections, and the necessity of having a contract in place, whether it's your first or your hundredth job.

From corporate events to private parties, Cat and Alex have a wealth of knowledge when in comes to standing out as live event artists. After getting their start by creating signs and paper goods for weddings, they expanded their services to provide live calligraphy at corporate events and activations for brands like Prada, Makers Mark, LA Magazine, Netflix, and more.

Whether you're looking to partner with luxury and corporate clients, provide on-site activations for local businesses, or even break into the world of flash tattoos, this episode has all the tips you need to create personalized, Insta-worthy experiences for guests of all kinds. Tune in for an insightful conversation packed with actionable tips as we head into busy season for live events!

Please note, if you're listening around littles, you might want to put headphones in for this one!

🔗 Links to resources mentioned in this episode:
- Tune into Keeping up with the Calligraphers podcast: https://www.buzzsprout.com/2218496
- Follow Keeping up with the Calligraphers on instagram:   / keepingupwiththecalligs  
- Connect with Cat on Instagram:   / catlaurencalligraphy  
- Connect with Alex on Instagram:   / signsofourlives  
- Check out Nibtique for a directory of calligraphers: https://www.nibtique.org/
- Shop Calligraphy contracts at the Legal Paige (use code CATLAUREN10 for 10% off!)
-- Live Calligraphy Contract: https://thelegalpaige.com/products/li...
-- Subcontract Agreement: https://thelegalpaige.com/products/as...
-- Calligraphy & Stationery Contract: https://thelegalpaige.com/products/ca...

🎙️ In this Episode:

00:00 Introduction
05:09 Welcome, Cat and Alex!
07:45 Advice for Booking Your First Live Event
19:15 How to Niche Down in Your Industry
26:42 Pricing Your Services as a Live Event Artist
44:37 Yes, You Need a Contract!

Text us a question to answer on a future episode! https://www.buzzsprout.com/twilio/tex...

Support the show! https://buymeacoffee.com/calligraphyb...

👯‍♀️ Learn More About Us:
- Follow Calligraphy Biz Corner on Instagram:   / calligraphybizcorner  
- Download our free tech guide on the programs you need to run your business: https://monsteragold.myflodesk.com/te...
- Visit our website! https://www.calligraphybizcorner.com/
- Follow Shaochen on Instagram:   / monstera.gold  
- Follow Alane on Instagram:   / writeprettyforme