Скачать или смотреть Shitpost Marketing

Memes and shitposting communities have become one of the most powerful tools for advertising, not only just for media like movies, tv shows, games, or sports, for example, but also for politics. However, this phenomenon can have negative side effects; the quality of content that is memed is often quite polarized, I’ve found.

0:00 Introduction
2:05 Feeling left out
3:05 Meme marketing
5:41 TV shitposting
10:32 Political shitpost advertising
13:29 Summation

Chayka, K. (2025) Donald Trump, Zohran Mamdani, and Posting as Politics. Infinite Scroll.

Coker, C. R., & Funk, M. E. (2025). Shitposting to the Senate: humor, affect, and the working class in the Fetterman–Oz race. Communication and Critical/Cultural Studies, 22(4), 535–558.

Daviess, Beth, 'Making Memes and Shitposting': The Powerful Political Discourse of Alt-Right Meme Culture (June 5, 2019).

Katiefairyz. (2024). Every episode of house MD in a nutshell (click to see the full image). Reddit.

Kelly, M. (2025). Zohran Mamdani’s Campaign Figured Out How to Channel Fandom. Wired.

Krogh, S. C., Jensen, S. Q., & Larsen, M. C. (2024). Girl Culture, Unspectacular Resistance and Social Media – A Study of How Adolescent Girls Undo Emphasized Femininity through Shitposting. Journal of Youth Studies, 1-17.

Malodia, S., et al. (2022). Meme marketing: How marketers can drive better engagement using viral memes? Psychology & Marketing.

McEwan, S. “Nation of Shitposters: Ironic Engagement with the Facebook Posts of Shannon Noll as Reconfiguration of an Australian National Identity.” Platform : journal of media and communication. 8.2 (2017): 19–39.

Monday965. (2021). Kid Named Finger. Reddit.

Monllos, K. (2024). Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing. Digiday.

Sims, M. (2014). The Essential “Meme-ability” of Modern Television. The Artifice.

Woods, P. J. (2023). Shitposting as public pedagogy. Curriculum Inquiry, 53(4), 359–380.

Yaremus, N. (2024). The Impact of User-generated Memes in Film Marketing and Promotion: The Case of Christopher Nolan's ‘Oppenheimer’ (2023). Vilnius University.