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Illicit alcohol isn’t just a problem in informal markets — it’s creeping onto the shelves of legitimate retailers. In this forum,Towards a Safer Future: Confronting Illicit Alcohol Together, the Acting Commissioner of the National Consumer Commission explains how counterfeit alcohol threatens consumer safety, retailer accountability, and the economy.

The conversation highlights:
-How the Consumer Protection Act safeguards consumers.
-Why retailers need to empower themselves with knowledge of the law.
-The penalties for trading in counterfeit products (up to 10% of turnover or R1 million).
-Why awareness and advocacy are vital to protect both consumers and traders.

This video exposes the sophistication of counterfeit operations and why consumer protection is critical in the fight against illicit alcohol.

Richard Boris Rivett-Carnac - Chief Executive Officer South African Breweries
Jan-Harm Swanepoel - Partner at Adams & Adams
Shamal Ramesar - Head of Research at Drinks Federation (South Africa)
Hardin Ratshisusu - Deputy Commissioner at the Competition Commission South Africa

#IllicitAlcohol #ConsumerProtection #SouthAfrica #Retailers #FakeAlcohol #PublicHealth #CounterfeitGoods #PanelDiscussion