Скачать или смотреть Mickey Chandler and Al Iverson: Talking Texas's new SMS marketing requirements (SB140)

Life gets tricky sometimes for marketers, and here’s an example of that. Texas recently amended SMS marketing requirements in a scary way; the updated compliance requirements even include registering with the state and securing a $10,000 bond.

But then came a lawsuit filed by the Ecommerce Innovation Alliance, and a friendly statement from the Texas AG that seemed to suggest that marketers are safe as long as everything is opt-in.

But the devil’s in the details, as it often is, and things are not quite as settled as you might have hoped.

Being very curious about this myself, I turned to my good friend Mickey Chandler for his take on the new legislation, the EIA lawsuit, the Texas AG’s filing, and more.

TL;DR? With a private right of action still in play, it might be in a company’s best interest to ensure compliance. But I’m not a lawyer, so go find a qualified attorney to hire to answer that question for you while considering your specific circumstances.

Don't forget to follow Mickey Chandler on Linkedin:   / mickeychandler  
Visit his website at: https://www.whizardries.com