Motion Graphics Lay's Product Ads In After Effects | Social Media Poster Tutoria

Creating a motion graphics ad for Lay's in Adobe After Effects involves several steps, from conceptualizing the design to rendering the final video. Here’s a step-by-step guide to help you create an engaging product ads ;

📁Project File:
https://mimiragab.gumroad.com/l/Produ...

Step 1: *Concept and Storyboarding*
1. **Identify Key Elements**:
- Lay's logo.
- Product shots (chips, packaging).
- Brand colors (yellow, green, red, etc.).
- Slogans or taglines (e.g., "Betcha Can't Eat Just One").

2. **Storyboard**:
- Sketch out the sequence of scenes.
- Plan transitions, effects, and animations.

Step 2: *Setup in After Effects*
1. **Create a New Project**:
- Set the composition settings (1920x1080 pixels, 30 fps).
- Import assets (logos, images, audio).

2. **Create Background**:
- Use a solid color or gradient that matches the Lay's brand colors.
- You can also add a subtle texture or pattern to make it more dynamic.

Step 3: *Animating the Product*
1. **Position and Scale the Lay's Packaging**:
- Import the image of the Lay's bag.
- Use keyframes to animate its position or scale to create a dynamic entry.

2. **Add Effects**:
- Apply a drop shadow or glow effect to make the packaging stand out.
- Use the “CC Light Sweep” effect for a shiny highlight moving across the logo.

3. **Animate the Chips**:
- Import images of individual chips.
- Use the “3D Layer” option to give them depth.
- Animate chips falling or rotating with position and rotation keyframes.

Step 4: *Text and Branding*
1. **Add the Lay's Logo**:
- Position it prominently on the screen.
- Animate it with simple scale or opacity keyframes for a smooth intro.

2. **Create a Slogan/Tagline Animation**:
- Use text layers for the slogan.
- Animate the text using “Animate” properties like position, opacity, or tracking.
- Consider using text animation presets for dynamic effects.

Step 5: *Transitions and Effects*
1. **Use Transitions**:
- Create smooth transitions between scenes using effects like “Slide,” “Wipe,” or custom transitions using shape layers.
- Use “Motion Blur” to make movements more natural.

2. **Add Particle Effects**:
- Use “CC Particle World” to create confetti or sparkles for celebrations.
- Adjust the emitter, particle type, and physics to suit the ad’s mood.

Step 6: *Audio and Sound Effects*
1. **Background Music**:
- Import an upbeat track that matches the energy of the ad.
- Adjust the volume to ensure it doesn’t overpower the voiceover or sound effects.

2. **Sound Effects**:
- Add sound effects for chip crunching, packaging crinkles, or transitions.
- Sync them with the animations for a more immersive experience.

Step 7: *Final Touches*
1. **Color Correction**:
- Use “Lumetri Color” or “Curves” to enhance the overall look.
- Ensure that the colors are vibrant and consistent with the Lay's branding.

2. **Rendering**:
- Go to Composition Add to Render Queue.
- Choose the output format (H.264 for high-quality, small-size videos).
- Set the destination and render.

Step 8: *Review and Feedback*
- Review the final video for any tweaks or adjustments.
- Get feedback from peers or the client to ensure the ad meets expectations.

With these steps, you can create a dynamic and engaging Lay's product ad using motion graphics in After Effects.