Скачать или смотреть The One Page Memo - How P&G's Legendary Memo Format Revolutionized Business Communication

The Power of One Page: How Procter & Gamble's Legendary Memo Format Revolutionized Business Communication

In the 1970s, Procter & Gamble institutionalized something remarkable: a communication discipline that would fundamentally change how decisions are made. Under President Richard Deupree's leadership, every business proposal had to fit on a single page. His philosophy? "I don't understand complicated problems. I only understand simple ones."

What makes this format so powerful?

The P&G One-Page Memo follows five critical components:
1. The Idea - What exactly are you proposing?
2. Background - Uncontested facts everyone agrees on
3. How It Works - The operational details
4. Key Benefits - Why this matters (strategically aligned, proven, profitable)
5. Next Steps - Clear actions with accountability

Why it works:

Rooted in cognitive psychology (Miller's 7±2 information units principle), this structure aligns perfectly with how our working memory processes information. As one P&G agency partner observed: "They make fewer mistakes because they find mistakes before they happen."

The format originated from P&G's "Five Step Persuasive Selling Format" - which explains why it's so effective. It's not just communication; it's structured persuasion that serves as a framework for critical thinking.

The relevance today:

In our era of information overload and shrinking attention spans, the ability to distill complex ideas into clear, compelling narratives is more crucial than ever. The One-Page Memo isn't about oversimplification - it's about forcing clarity and identifying logical gaps before they become costly mistakes.

P&G still uses this format today, over 50 years later. That's not nostalgia - that's proven effectiveness.

The bottom line: Learning to write a P&G memo isn't just learning to write. It's learning to think.

The video shows how to ensure clarity in your business communications today.

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