Скачать или смотреть Customer Data Platform Virtual Summit 2023

Lemnisk hosted a Customer Data Platform Virtual Summit on June 28, 2023.

In the ever-evolving landscape of digital marketing, personalization has become an essential component of any successful marketing strategy. Customers today are inundated with an overwhelming amount of content, and generic, one-size-fits-all marketing approaches are no longer effective. As a result, companies are turning to Customer Data Platforms (CDPs) to boost their marketing efforts with hyper-personalization.

A CDP is a SaaS platform that consolidates customer data from various sources, including website interactions, email, social media, and other channels, to create a unified customer profile. By analyzing this data, CDPs can help marketers gain insights into their customers' behavior, preferences, and needs, which can then be used to create hyper-personalized marketing campaigns.

CDP-led hyper-personalization has the potential to revolutionize the way companies approach marketing. By leveraging the power of data and analytics, companies can create more meaningful and engaging customer experiences that drive loyalty and revenue.

The Lemnisk CDP Summit aims to make enterprise marketers understand how they could supercharge their marketing ROI using CDP-led hyper-personalization.


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