Take a Breath and Listen to Your Partners

In the indirect go-to-market ecosystem, vendors often view themselves as holding the upper hand. They control the product, command more significant financial resources, and usually enjoy greater brand recognition than their partners. As a result, vendors frequently shape go-to-market strategies and partnership decisions based on their own priorities and expectations, sometimes overlooking the perspectives of their partners. However, it is crucial to listen to partners, gather their feedback, and maintain transparency in decision-making processes. This lesson was underscored at this year’s VMware Explore event, the first under Broadcom's ownership. Larry Walsh offers insights on the importance of these dynamics.

More about Larry Walsh:
LinkedIn:   / lmwalsh2112  
Twitter:   / lmwalsh_cn  
Official Bio: https://channelnomics.com/team/larry-...

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