India Is #1 in EV Two Wheelers. Tarun Mehta Explains Why.

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00:00 Intro
02:52 Building Ather S340 and 450
09:15 Indian EVs vs Chinese EVs
19:29 Can India become the biggest electric vehicle exporter?
28:10 Indian EV industry (wave 1)
33:30 Struggles of building an EV company
40:40 How Ather almost shut down
52:09 The hardware wave
58:10 How to take feedback
1:04:48 Asteroid mining is the future
1:09:59 The future of the energy industry
1:15:45 Outro

Ather, founded by Tarun Mehta and his co-founder Swapnil Jain, originated from their time at IIT Madras. Securing a significant boost in the form of a million-dollar investment from Sachin and Binny Bansal, they embarked on a journey to create an innovative low-speed electric scooter, the S340. However, after dedicating five years to its development, they discerned a shift in the market demand. Responding to the preferences of Indian consumers, they pivoted to introduce the more powerful Ather 450, which quickly claimed the title of the most potent scooter in India at that time.

The evolution from the S340 to the Ather 450 marked a strategic move that propelled the company's prominence in India's burgeoning electric two-wheeler industry. Currently, their flagship products, the 450X and 450S, have positioned Ather at the coveted #4 spot in the market. Notably, the company has not confined its success to the domestic market, as it has ventured into the international arena. As of the latest update, Ather has officially expanded its operations to Nepal, contributing to the global footprint of electric scooters.

Tarun Mehta's entrepreneurial journey, from the inception of Ather to its present status as a key player in the electric mobility landscape, showcases the dynamic responsiveness and adaptability required in the ever-evolving market of sustainable transportation.

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