Скачать или смотреть The Secret to Dominating Local Search

This video explains where schema markup belongs on your website and why proper placement matters for local business visibility in Google search and maps.

One of the most common mistakes local business owners make with schema markup is assuming it works the same way on every page. In reality, different pages serve different purposes—and schema should match the role of each page to be effective.

Schema markup works best when it’s applied strategically. Your homepage typically uses organization or local business schema to define who you are, where you’re located, and how customers can contact you. Service pages benefit from service schema that clearly outlines what you offer. Location or service-area pages reinforce where you work, helping search engines connect your services to specific geographic areas. FAQ pages can use FAQ schema to surface helpful answers directly in search results.

When schema matches the intent of each page, search engines can trust the information more easily. That trust improves how your site is interpreted and increases the likelihood of showing up in local search results, Google Maps, and enhanced listings. It also helps ensure consistency between your website and your Google Business Profile.

In this short video, I break down schema placement in a clear, non-technical way so local service business owners can understand how to structure their site for better clarity and stronger SEO signals. You don’t need to add every type of schema everywhere—just the right schema in the right places.

This approach is especially important for service businesses competing in crowded local markets, where clarity and structure can make a noticeable difference in visibility.

If you want a page-by-page schema strategy and guidance on applying the correct schema types without overcomplicating your website, watch the full video here:
👉    • Schema That Sells  Boost Local SEO  

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