Скачать или смотреть Why LinkedIn Leads Are So Hard To Attribute And How We Track Them

Booking leads from LinkedIn is the new hot thing. At Warmly, about thirty five percent of our leads come from LinkedIn. But here is the mistake most marketers make. They treat LinkedIn like a single channel when it is actually six completely different lead sources that all get blended together.
Your LinkedIn leads might come in through a mix of these paths:
• Outbound DMs and connection requests from your team
• Organic content performance that drives direct traffic to your website
• Sponsored posts and paid DMs with incentives
• Gated content downloads promoted on the platform
• Demo requests coming from LinkedIn ads
• Brand engagement that later converts through another touchpoint
This complexity makes LinkedIn attribution incredibly hard. Prospects bounce between these touchpoints and the true source becomes almost impossible to track with a simple UTM or CRM field.
We have spent the last year developing our internal playbook for LinkedIn attribution at scale. It is not perfect, but it works and it has helped us understand which LinkedIn motions actually drive pipeline and which ones do not.
If you want to dig into how we track LinkedIn leads across all six channels, DM me and I am happy to walk you through our approach.
Which of these LinkedIn channels drives the most leads for your business
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